There are a number of ways to make your brand impressions count, but one of the most effective is through printed marketing. Whether you’re running a direct mail campaign or handing out promotional freebies at a trade show, these print pieces can help build your brand and generate a positive ROI for your business.
To get the most out of your print advertising, make sure you’re targeting the right audience with your campaigns. It’s crucial to set clear goals for your marketing, such as how many new leads you want or how much product you want to shift. This will give you a clear measure of success so that you know how well your promotional products are performing.
In addition to defining your goal, make sure you’re working with the best screen printer in Salt Lake City that can help you meet and exceed your expectations. The right printer will know what works and can provide expert guidance based on their years of experience with various printing projects. They’ll also be able to recommend the best techniques and materials based on your budget and goals.
When designing your print materials, consider using a multisensory appeal to increase the chance of conversion. People respond well to visuals, but using touch and smell will help your printed materials stand out from the competition and drive engagement. For example, creating a unique scent can reinforce the message of your campaign and help your target remember it.
This is where customized promotional apparel comes in. Branded t-shirts can help to make your company stand out from the competition. Custom apparel printing can make your business look more professional and will help to build trust.
Finally, integrating your digital and print marketing will increase your chances of success. For example, sending your target a QR code that they can scan with their mobile device will link them to your website or social campaign and boost response rates. Cross-pollinating your digital and print marketing will also help your target feel like they’re receiving a valuable piece of communication and increase the likelihood of them saying yes to your offer.
Personalizing your marketing materials is another great way to increase the ROI of your print campaigns. By addressing your target by name and offering them something specific to their demographic, location or purchasing history, you can make your leads feel valued and improve the odds that they’ll take action on your offer.